Market Development of Penang Port

Penang Port is adding major new container handling capacity. Looking for a paradigm shift in their market development they appointed Seaport to assist in developing their market facing team. Using a three pronged approach they led a market development initiative using existing staff, implemented a capability development program and upgraded the Customer Relationship management systems of the port. Particular successes of the work were to move the port towards emphasizing the importance of their relationships with container shipping lines and the development of a formal process for developing and implementing “business capture plans”.

Back to Strategic Advice

Email Seaport Group

Home | Contact Us | Project List | Links | Seaport Publications | Site Map
Market, Planning and Feasibility | Management and Operations | Privatization, Mergers and Acquisitions | Intermodal and Logistics | Container Terminal Planning | Container Terminal Technology | Strategic Advice
Kent Busk | William Hall | Terence Smyth | David Wignall